When I work internet banking analyse and design in 1999, I’ve learned this rule, first time. Nowadays, we are looking for this rule on web based application, especially for social media platforms. But, we can not see completely true process for users on also best web based applications. Facebook, Google, Linkedin, Twitter, Friendfeed etc. I know, developments are going on and they are listening to users feedback. I’m using too, but not useful all milestones. Sorry!

I think there is some reasons, let’s check these;

- Incomplete analyse and wrong user’s feedback or don’t listening feedback.

- Insufficent searching and taking sample

- Very hurry up for production for market situation!

- System constrait

- More engineering logic or more marketing logic

- Not thinking “how can I more simplfying this application as design and process

2- Mind/Notes control and following

We are losing our life in details, seconds or complicated minds or priorities. A person is individual “minds network”, actually. I’m asking to environment “How do you follow and remember your tasks, meetings, minds, projects, network, family tasks etc.” Everybody says a lot of different applications web based, mobile or hardcopy. For my result is bad, very bad. We are writing what are you doing on Twitter or Facebook etc. And we are sharing knowledges and new things on Friendfeed. But I ask again;

- Do you see your notes before six months ego?

- Can you take history reporting with tags

- Do you remember your mind  one week ego?

- What did yo “do” for your all minds and notes and when? Have you ever your history report?

Sorry, when we go to home, we are forgeting family and personal life tasks. Dinner, TV, Internet, playing with child and go to bed. We are using Outlook or Gmail for tasks, calender, meetings, notes. Not only for business, we are using for personal, family life any application. Because we are forgeting and we will forget, so we are human.

3- Social networking

Already, we have used mobile phone contacts and Outlook contacts, before ten years, actually. Nowadays, we are trying to manage, follow our communication and relationships on web based applications. Both of them, business and special contacts. And we can find new person and old friends. We are members some network groups. Yes, it’s a big world and we must manage hundreds and thousands people. How can you manage? Do you know answers these questions;

- Which people contact is more important for you? Do you list any core network list or categories.

- When did you last communication with somebody and what about? Is there any report this history?

- What did you learn last time, from your network?

- What is your social network’s value addition for your personal branding process?

- We can search all our network profile informations but we don’t know actual profile, after all. We must to meet in real life.

- What did you give benefit for others, last six months.

4- Social media

Video, music, films, articles, news, different people, hobbies, interest, online tv etc. We want to follow all our “desires” and user contents on web and mobile platforms. Actually we are living virtual social world. Real social life and virtual social life reflected each other. Yes, I know, it’s funny and great time for everybody. But what is benefit for your actual life needs? How much time that you spend on internet? Did you consider important for your child, wife and relatives?

All application have to show and remind your miles, action and history. You must know what did yo do on screen. So yo will measure your efficiency.

5- Life stream

All people want to make control and following their life. It’s very hard life planning and personal development process following. Therefore we are waiting “help” from some mechanism, system or technologies. Web based applications on internet and mobile platorm are more useful, more cheap, more nearly, more secure, more easy updateble etc. for everybody. For example, we are following diet and sport activity programs, And we are planning financial, budget situation. Especially, if mobile integration is raedy, it’s a superb application for us.

To my mind, these developments are too few but needs are so much. Some needs;

- More useful calender and reminder programs. History, tags, contacts, projects, notes,

- Mind control and following programs. It’s not telepatic, of course we will update.

- Information and communication flowing control and reporting data.

- Career way stories and weak and strong attributes.

- Family and home life tasks. We know always business contacats, business planing, business succes stories. But most important project is private life for everybody.

6- Personal branding process management

Actually, these all items that are very interest personal branding. Personal reputation management, personal PR is “process” you know. Don’t enough your social media high reputation on net. Don’t enough your success in your business life. Don’t enough your happy private life. Because, “life” is living whole units. All of them interest each other.

There is some rules for brand life. If we don’t apply all life, it doesn’t work. I think all items will be followed on web-mobile applications in the future. Coding, program developing will more and more work for personal private, inner life.

7- More personal, more special

Generally, standart development is very easy but users don’t want to use these applications anymore. They want to change parameters and contents. Aim is different everybody. Because life priorities are different.

All people want to use more personal, more special, more user friendly applications. Apple, Microsoft, Google, Facebook etc. are collect new free applications on their platforms for different users.

Actually users don’t want to all needs from one platform. But important and first priority needs are seriously important for everybody. Internet or social media applications are not only for “GEEK”s or rich people or business life.

8- Hobby/interest

Our interest area for very important. We spend too much time for our hobbies. And we want to know new informations, new pepople that is in same mind. In future, applications will be developed for niche markets.

9- User content

We want to sharing, knowing, presenting, teaching etc. And we want to easyly, speedly process on mini screens. Lifestream applications started with music, video, articles. But we can not true categorise these, yet. Because, a lot of application, username password, webmails, social networks. Some questions;

- Which sharing, where it must go?

- Who is presenting true, happyness content?

- How much effective my real life?

- Adding and sharing processes is simple or complex?

10- Secure

We are sending, adding, sharing our all special, personal informations. Yes, we have username and password but hackers can reach them everytime. Database is not in our brain or heart. All proflie informations and transactions data on the “other” hands. Only we are praying, for not using for against.

11- More speedly and practice using

Some countries are not using enough speed internet connection. It’s forbidden some pages in some countries. If your development architecture is not true, users are fluttering on the chair.

12- One password on the one platform

There are some platforms but not widespread and we afraid security and breaking down.

13- Mobile integration

We are living more mobile and using more mobile devices. Operating systmes are being integrated for a lot of handset devices. There is a lot of application for example iPhone. Internet is the not special for desktop computers or laptops. Wireless techonology is developing and chaping.

14- Desktop application

Everybody talks web based applications from internet but actually is not. Internet connection may be broken. I think, some applications must be on the personal hardware. We can use back up configurations, synchronous operations in some times in a day.

Some other standarts; searching, reminder sercvice, keywords/tags, categories, history reporting, sharing, performance reporting data protecting and back-up

You know, web applications that have these specials are winining now and will win in the future. But I think, search engines, social media applications, life stream applications are in the infancy degree, still.

I’ve a lot of questions but I can’t find answers now, may be in the future. What’s your thinks for successful web applications?

Thank you.

Facebook is not only for finding a girl/friend, Linked-in is not only for contacting for business, Xing is not only for meeting different people. Twitter is not only for to write what you are doing at the moment, Friendfeed is not only for sharing knowledge. Because of a lot of people can find the details that they miss in their lives, they had records of millions of people and also subscriptions with payment.

Are they real needs or artificial needs? In my opinion the ones that are artificial don’t work. I mean they can’t go on. We can tell the necessary and detailed needs in a few items;

- We want to follow the people who we are and must be in relation. We want to reach to the information that is updated continuosly.

- We want to share all that we live and know. We want to add a mark to somewhere, so that it can be useful for humanity.

- Communication is so fast, we are curious about what the other people do at that moment.

- We want to create a private fame area with blogs, articles, podcasts, videos, photos and mucis.

All these applications provide us comfort but in fact they impose sanction. There are alot of web applications from weight – food habits control to personal financial management. Social Networks are like this, too. A lot of people are in your social network from your childhood friend to your ex-boss. And you can find the people that you want to meet in these platforms. In conclusin, there will be both your potantial network and present network. You will have to evaluate when was your last messaging time, which project you spoke, how was your value addition for each ather.

A lot of people forget/miss out a lot of details in their life. Because, we expose overmuch information and we try to get over stres and we feel the pressure of social trends. Social media web-mobile applications provide the control in our life, everywhere and everytime. From the things in our mind to our attitude. Some social projects that are in niche category;

- Private Networks that subscribers are only from your family, relative and family friend.
- Sub categories; friends, familiar friends, business friends, coach-mentor etc.
- Some soacial networks for; goals, hobbies, passions …

Actually, we can share and archive our all minds, all things that we see and hear. For axample;

Let’s start with “one word” and we will be following to reflecion for life. “Bicycle”. You can open new connection to task/reminder/note. “My daughter” and “birthday present” for my daughter and “birthday organisation planning” and “event agency” for this organisation, search for “bicycle company” and “vacancy positions” for bicycyle company, meeting one “manager” who is working in bicycle company etc. List of keywords;

- bicycle
- my daughter
- birthday
- organisation
- event agency
- bicycle company
- vacancy position
- manager

You can follow all notes, tasks and reminder alerts. Who always writes all data and use these web-mobile applications? It seems hard. But, you can overlook to number of members Facebook, Linkedin, Xing, Twitter, Friendfeed etc.

I mean, everybody who wants to be a “brand” person in his/her life, will use. I’m not “geek” but I’m following a lot of social networking applications on internet. Naturally, some startup project not enough for me. But, they are discovering and devloping new system for our needs.More importantly, to produce benefit from social medya for life.

Are you using social networking and social media efficiently? What do you think about them?

]]> http://www.muratesenli.com/social-network-and-social-media-why/feed/ 1 http://www.muratesenli.com/sorry-im-questioning/ http://www.muratesenli.com/sorry-im-questioning/#comments Sat, 28 Feb 2009 20:02:47 +0000 Murat Esenli http://www.muratesenli.com/?p=14 Let’s say that you have a lot of registrations on many social webs. You have a blog or a web page, too. You communicate with so many people on the internet. So it is quite possible to say that your personal brand is very popular on social media. Very cool but I have somethings on my mind… I wonder a few things… Let me give an example:

You are aged between 25-40, you have one or two kids, you are working so hard, you are a manager but you still have your superiors up there, you have a very times to spend with your family at night. If we assume that you are an entrepreneur, after working so hard on new business connections, network connections, financial sources you come home consumed by business at the end of the day.

Bad examples, don’t you think? So how do you think you will manage to surf on Friendfeed, Twitter, Xing, Linkedin etc., write on your blog, communicate with your network throughout the day and sometimes meet those virtual faces personally while working so hard? Besides you will read, search and take some trainings about your job. Let everyone comment on this intensive dilemma in his own way. We advice you “do this, do that, struggle for your own personal brand”. No guys, please don’t blame me business gurus, social media specialists etc., I am not telling this way. I am questioning… Here’s what I say and a few suggestions:

- You will position your personal brand on the internet, you will advertise yourself but that does not mean thatyour, it should not be. If this is the case, it means that you are missing so many things in real life.

- You envy to be a marketing speacilist, digital media expert, a software screwball and show off with so many web 2.0, 3.0 etc….. No way. If you don’t choose your job according to your capabilities deciphered in your genes you won’t be able to achieve anything in your life. And being an expert, being a brand on an issue is not possible only by writing a few words on your blog or attending a few conferences.

- You’ve hanged on internet, mobile world, new enterprise areas, structures like Silicon Valley etc. Haven’t you? You will see that these things are not easy in life conditions unless you know and plan your financial sources well. If you take people who have inherited from family as examples I have to say, I’m sorry for you. But I also admit that what we faced in life is the result of our choice of working for secure monthly salaries instead of being courage enough to take risks for an enterprise.

- What did you do to enhance your social web for the last six months? How many of the people you have met virtually on the net became real faces for you? How many of them did you see? Did you evaluate the win-win business opportunities? You have searched many internet pages, what is the added value for you? Or was it more fun to chat or gossip? Is that what social network mean for you?

- Did you share your know-how, your experiences with your family and people around you? Did you contribute anything to life?

- Did you realize that even though everybody is talking about sharing, working or doing something together, supporting each other only selfishness has the leading role? Did you see that commercial benefits eat ethic rules?

- Did you understand that we always talk about “yourself” while talking about personal branding, did you get the human touch on the subject? Did you have an action plan for 2009 while discovering the business world but searching for “yourself” first?

- Although you have read so many books, you have met so many precious people, did you realize your excuses,what you have missed in your life by giving in only because you are lazy?

- You have started to run by envying internet geeks and world of celebrities, haven’t you? What if you are climbing the wrong ladder? Did anybody remind you that?

- Technology, science, internet, mobile communication etc.are only tools for you… or did they become your aim?

Whatever you write on your notebook, try to erase, “reset” sometimes. Look what you have in your heart and mind cup… Reorganize them. Let your life be lighter, more simple, more striking, more controlled and more focused.