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2- You can search thoroughly if it is applied before, or if it has an imitation. But don’t forget that you can creative your project with much more different added values. Don’t be hopeless became of the idea is the same. Search the market share “to be scaled” but don’t yield from the beginning by exaggerating your anxieties.

3- Before begining to a good analysis or development, set off by thinking the worst probability. By taking into consideration the probability of restrained, do the bookkeeping of  “the you throw, the bird you gave a sudden fright”

4- Don’t begin to develop immediately. Continue to do the analysis at least one more month. In every analysis version try to take our something rather enlarging it. Discover the best simple process and the the most meaningful need for the user.

5- Don’t tell anyone about the subject before you develop the prototype and pass the first tests. Most probably at least six months must pass by. Will you hold your tongue? I think “you won’t”. So, be ready for all the critcism and discouraging and denigrating suggestions. Especially fort he risk of copying by another one.

6- Don’t try to get the patent right immediately. Who gives the right to you spend a thousand dollars more for the project which may be born dead.

7- Try to decrease the begining costs to minimum level. Use all the opportunities from free applications to free networks. If you count all the costs that you say “a little” you can buy a second hand car. But most probably you don’t have a car and you use the mass transportation. If you use the taxi mean-while, the probability of failure of your start-up business is, high.

8- Don’t look for neither partner nor investor while your project is just in your mind. Don’t happen to think of . Continue quiet, calm, without expecting too much.

9- Everyday do either analysis, applications, marketing plan or sales even though they are too small and be patient. Manage your money carefully if you have another income. Don’t set your all hopes on your new idea. Don’t trust your project completely and don’t burn your boats. If you burn your boats, you can’t reach to coast easily.

10- List your failures of your first time start-up project. And don’t do again. Apply the correct methods strongly, remove the wrong methods out of your life. Progress by being more selector especially as social network. You can reach to the same result with the same people and process.

11- Interrogate your idea, project every week or every month. Or if it is come a certain phase, have the people you trust interrogate and get their opinion, advice.

12- Open your idea for trial and evaluate all the feedbacks. Look at the website visitor number but research mostly the criterias which keywords they used, how long they have been online, how often they use, if they are active or not. I mean find your target people, change and flatten.

13- If you can not progress your project, don’t waste yourself. Put it on a shelf, it can be used in the future again. There are so many files that are waiting both in companies and  in people’s brains’ shelves.

14- Attention! You may have found an idea that people, society and country will become familiar with may be 10 years later. Don’t be deceived as if it’s “OK”, in other countries. It has no meaning to struggle if either user or investor isn’t ready.

15- I know the people who have entrepreneurship in their souls can’t stand stil. But don’t evaluate all the ideas as aproject. Whatever you do, do the entrepreneurship without missing the life. Don’t let working too much, being planned, having insufficient budget, break you from life. Don’t forget that, the most important project of your life is “your life” .

Best regards.

Entrepreneurs are mostly ambitios people and if we are talking about an overdose ambition that can not be controlled, the result will most probably be a disaster. Besides Mediterraneans like us combine this ambitious nature with hastiness. You can imagine the results of this perfect combination… As a result of these kind of habits, the first attempts as entreprenurs usually stay as a bittersweet memory. At this very point it’s the life itself , in other words it’s “us” that we have missed.

Let’s go on with an overview;

- Aged between 25-40 (apologies for younger and older ones)

- 95% have to continue to their existing carrier

- Most of them do not have an extra money for an extra 6 months of living without salaries

- They have the ideas, they have the desire but most probably there is no sign of a business plan

- They have a very little experience

We can make the list longer but enough for now… I wonder if my entrepreneur fella has ever asked himself the questions below for a trasnformation as a personal brand….

- The most important question, do I have to make this attempt now? Or is it the garage tales of my 20 years age makes me think that I have to do this!

- Am I capable enough to have an attempt in this issue? If not am I experienced enough to manage the ones who have the know-how on the issue? How much leadership is running on my veins?

- Are my dreams my real targets and are they written somewhere? How many people ever “realy”criticized me on these targets?

- How many books have I read, how many people have I met, how many places have I visited all through my life? What is my capacity for an intellectual communication?

- Do I have the ability to communicate? Have I ever heard the book “Never Eat Alone”? If yes have I read it and where am I ranking, how much points did I get?

- If I have professional life of 10-15 years, what kind of a social network have I set?

- How many real friends do I have who will try to help me in circumstances like unemployment or simply being broke?

- Where do I stand in social media in the world of Internet? How did I express myself?

- How is my ability to talk, to write? What can I say about my body language?

- Can I explain myself with one or two lines as an elevator speech?

- Do I only trust my creative ideas or am I good and fast at application level as well?

- How many times did I financially collapsed in my private life…like credit cards? What is my financial plan now?

- As the last one, what people think when they hear my name?

This is a very long list. And it is a fact that most of the answers will be far away from being positive. Please don’t get me wrong, I don’t mean that you can be an entrepreneur if only you have the perfect conditions. But you can not fix a broken car on the road, you have to check the car beforehand.

1- Bring forth your strengths which can contribute to your attempt…. Talking to the crowd, creative solutions, good writing…. You will discover new strengths of yours which you have never realized and you will improve.

2- Never close yourself…. Get on the stage and talk about yourself and your attempt. Social media is more than enough for this step.

3- Never ignore your personal life and your family. Do not spend all your time for your project, you have to keep up for a healthy and happy mind. An obsessive approach will be a comlete disaster.

4- Be open, talk about yourself in a modest way. It is important to give the right information.

5- Consult, ask for good advice, ask and search.

6- Don’t think that you are the center of gravity. On the contrary you will be the one turning around so many things. When you face yourself you will see that most of your attempts are unnecessary. Give up following the people, events that detain you.

7- Forget about burning the bridges. Shape up yourself in a way that makes other people burn the bridges.

8- Follow the commercial opportunities instead of intriguing environments.

9- Be prepared for the worst scenario but never speak of it. Keep your crisis management as plan B.

10- Never forget that the only thing matters is your life at the end of the day. Nothing is more precious than your own life. You yourself is your most important project. Make your first marketing plan for yourself.

Read continuosly. Work on great entrepreneurs, CEOs, leaders… see their way of thinking, decision making. Avoid the “I said it and it will happen, I talk with my money, I have it and I will do it” mentality. There are so many articles on the Internet about this issue. Read them, take notes and write yourself even your faults.

Remember “you are the brand…!”