From now on, people want to more inner world satisfaction. We don’t want to only money, power, imposing packing. We can not be satisfaction temporary ambitions, desires and materialist trends. New “people model” that is useful, free, natural is being designed everywhere. Remember TIME’s millenium cover “YOU”. Does not everybody talk about Obama, nowadays. We are talking about globalization but we see squirming and activation at the  old civilisation seeds. All people are questioning yourself and everything in the world. Popular culture is flowing in our vein as color, as sound and as smell. Now, internet and mobile world is draging a lot of people and companies.

Let’s remind some brand people’s attributes and we will understand this question. It’s temporary fashion or constantly behaviors. These items are inner dynamic parameters for personal branding.

1- Time period perception: Time is not linear platform. Starting and finish points are comparing means for our brain. Actually we can think circular platform and it has dimension. And in the origin, God’s mirror for all universe with reflection. Past and future are relative concept for us. More importantly for us, be not pinched for time and managing all time.

2- Discovering and understanding ego: Ego is making sense of yourself and universe and goes to the God. But, bad using this characteristic, bad situation come up with result. We assume, “ I’m the most master power my life and all life”

3- Creation and reflex on the universe: A person is a little universe. And “being” that it has most power specialities. Our desires are endless but we are finite creature. Important for us, right thinking and true attitudes.

4- Being warmly, lovely: Let’s analyse advanced societies, they are applying to all life loving, tolerance and respect. In our seed, there is love and hate. More importantly, how we are using this specialities?

5- Be helpful: Powerful relationships are being established with helpful and warmly but without waiting response. I don’t talk about trading and corporate relations. I think, being helpful is the best cure our problems, to yourself and environment,

6- Simplicity, literalness and humbleness: We’ve a lot of relation and possibility and alerts. We are living in complexly and we don’t manage this aura. In the result, ambitions, waste, compleint and lossing motivation. Do list please and compare your necessary needs and luxury needs. You will see extra, overflow things in your heart and brain.

7- Have an ambition for benefit to environment: I think it’s very celarly for our egoist world.

8- Education and teaching, always: Reading, thinking and when we think, we are trying to changing.

9- Sweeping to garbage minds: I know, it is not possible for real life. But, consciousness raising is very important. If you wake up tiredly on every morning, there is problem in your body and in your emotions.

10- Be a model: Of course personal brands will model for other people.

11- Be a transmitter, giver and producer: We want to take everything, everytime but we don’t give.

12- Tools and targets: Actually personal development and branding theories are only “tool”. Main target must be “being human” It’ s not super ego or arrogant.

Is there any popular culture concept in these items? No, total opposite. People that think/apply with items about personal branding will be successful. Because, they talk with metalanguage. But we will follow trend, fashion, social media etc., naturally.

In conclusion,  personal branding values are not fashion, trend and popular culture.

What’s “personal branding” for you?

Set goal/target:

He said, “you are potantial brand, be brand, stay brand and die brand”

Order/directive: Actually he adviced but his messages were order for us. If you want to be happy and successful, you must be “brand”

Respect: Human is the creature that has been best equipped in the universe. Therefore, first of all, respect is a “must” for all people. Naturally, this consideration/reputation will increase more and more with personal branding efforts

Show method: Our attitudes take form with our thoughts. Starting point is again, the person himself.

Be helpful: He emphasised, a person will be useful by branding for both himself and his environment.

Marketing power: He said: “Don’t withdraw into your shell, be on the stage, always present yourself by discovering your strong and weak features and advertise yourself.

Trend effect: It is producing by people and attracting all life and we are following. But “human is human” , it is not trend or fashion.

He marked an new era with his messages.  A lot of boks and articles are written about this topic with different perceptions. And it still goes on.

How is your perception, thinks this topic?

Thanks a lot and best regards to Tom Peters.

Facebook is not only for finding a girl/friend, Linked-in is not only for contacting for business, Xing is not only for meeting different people. Twitter is not only for to write what you are doing at the moment, Friendfeed is not only for sharing knowledge. Because of a lot of people can find the details that they miss in their lives, they had records of millions of people and also subscriptions with payment.

Are they real needs or artificial needs? In my opinion the ones that are artificial don’t work. I mean they can’t go on. We can tell the necessary and detailed needs in a few items;

- We want to follow the people who we are and must be in relation. We want to reach to the information that is updated continuosly.

- We want to share all that we live and know. We want to add a mark to somewhere, so that it can be useful for humanity.

- Communication is so fast, we are curious about what the other people do at that moment.

- We want to create a private fame area with blogs, articles, podcasts, videos, photos and mucis.

All these applications provide us comfort but in fact they impose sanction. There are alot of web applications from weight – food habits control to personal financial management. Social Networks are like this, too. A lot of people are in your social network from your childhood friend to your ex-boss. And you can find the people that you want to meet in these platforms. In conclusin, there will be both your potantial network and present network. You will have to evaluate when was your last messaging time, which project you spoke, how was your value addition for each ather.

A lot of people forget/miss out a lot of details in their life. Because, we expose overmuch information and we try to get over stres and we feel the pressure of social trends. Social media web-mobile applications provide the control in our life, everywhere and everytime. From the things in our mind to our attitude. Some social projects that are in niche category;

- Private Networks that subscribers are only from your family, relative and family friend.
- Sub categories; friends, familiar friends, business friends, coach-mentor etc.
- Some soacial networks for; goals, hobbies, passions …

Actually, we can share and archive our all minds, all things that we see and hear. For axample;

Let’s start with “one word” and we will be following to reflecion for life. “Bicycle”. You can open new connection to task/reminder/note. “My daughter” and “birthday present” for my daughter and “birthday organisation planning” and “event agency” for this organisation, search for “bicycle company” and “vacancy positions” for bicycyle company, meeting one “manager” who is working in bicycle company etc. List of keywords;

- bicycle
- my daughter
- birthday
- organisation
- event agency
- bicycle company
- vacancy position
- manager

You can follow all notes, tasks and reminder alerts. Who always writes all data and use these web-mobile applications? It seems hard. But, you can overlook to number of members Facebook, Linkedin, Xing, Twitter, Friendfeed etc.

I mean, everybody who wants to be a “brand” person in his/her life, will use. I’m not “geek” but I’m following a lot of social networking applications on internet. Naturally, some startup project not enough for me. But, they are discovering and devloping new system for our needs.More importantly, to produce benefit from social medya for life.

Are you using social networking and social media efficiently? What do you think about them?

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